As a mobile developer, you are aware of the earning potential that comes by including advertising inside of your iPhone apps. While paid apps offer a one-time payout during the initial purchase, in-app advertising supports an ongoing revenue stream that has the potential to last well into the future. But what are some of the key points to keep in mind while designing your apps that can help to maximize that potential? Consider the following to help get the most bang for your app development buck.
Build apps in categories with high click-through rates (CTR)
Many developers prefer to design their apps in a specific area of interest. But to maximize your potential for advertising dollars, you should consider concentrating your app development in areas that historically receive the highest click-through rates. Entertainment, sports, and news apps consistently see some of the highest CTR rates and are good candidates for development if your goal is to maximize your earning potential.
Integrate ads into the app design
Most people can spot a “bolted-on” feature when they see one. Ads can lose their effectiveness when they are jammed into a space where they don’t belong. The overall satisfaction a user has with your app can be reduced when the flow is broken up in this manner. Impressions and click rates can go down when an ad must be placed in a lightly accessed area of your app due to space constraints.
These problems can be prevented when ad placement is taken into consideration during the design process and not as an afterthought at the end of app development.
Make it easy for others to publicize your apps
If you are using the free apps with advertising revenue model, you must get your app onto as many iPhones as possible in order to increase your earnings. Designing your app to integrate with social networks such as Facebook and Twitter will allow users to easily spread the word about your app and help to increase your download rate.
You work hard to design iPhone apps and want to earn as much as possible from each one that you publish. To use a food analogy, paid apps are like sugar. They give you that initial boost of energy but it is short-lived. The in-app advertising model, on the other hand, is like eating complex carbohydrates. No big sugar high, but a nice and steady energy release that lasts a long time.
Following these suggestions can help maximize your advertising revenue streams, help provide greater profits for your iPhone app development business, and improve your iPhone app monetization possibilities.
